The pre-owned watch market is about to change dramatically. The Rolex brand has just announced its own pre-owned certification program. According to the brand, “The Rolex Certified Pre-Owned Watch Program now allows retailers within the brand’s official distribution network to sell pre-owned models that are certified replica uhren authentic and covered by an international warranty for two years”.
The first factor to mention is this: Rolex’s CPO program only applies to watches purchased from authorized retailers and used for more than three years. The purpose is to prevent traders and speculators from bringing "unused" watches into the CPO scheme. In the near future, customers who purchase replica watches through the Rolex Certified Pre-Owned Watch Program will receive a certificate of authenticity and a newly issued warranty card valid for 2 years.
Second, the certification is “Rolex Certified Pre-Owned,” issued by Rolex itself, not by a retailer under the CPO program. In addition, Rolex will also guarantee the authenticity of the watches participating in the program, and the watches in the program will be packed in a new Rolex CPO exclusive box.
Original fake Rolex Certified Pre-Owned watches will be available in Bucherer boutiques in six countries (Switzerland, Austria, Germany, France, Denmark and the United Kingdom) from early December 2022. Another Rolex model will be launched in spring 2023. The fake Rolex Certified CPO program is available for all models, whether they are modern pre-owned watches or vintage models.
The Rolex Certified Pre-Owned replica watches Program offers immediate benefits to customers. The program builds confidence for customers who are still skeptical about buying pre-owned watches and who are still concerned about the risks of buying a pre-owned watch. Rolex's CPO program is a tangible guarantee of a watch's authenticity, provenance and proper function. The warranty is also a major guarantee for those who don't want to jump into the pre-owned watch market.
Big brands like replica Rolex acknowledge the importance of the pre-owned watch market, which is also a sign of the development of the watch industry. This fast-growing segment is sure to receive more attention from brands as major players in the industry decide to enter.